our audience

2026

i trade As I see an opportunity. could be 3-4 times a week then nothing for months. - Keith

Each year we ask the ausbiz adience to take an in-depth investor survey. We ask some pretty granular questions to help us truly understand why they're watching ausbiz, and what else we can do to help people understand markets and uncover opportunities. Over five years, the answers have not changed significantly. If you’d like to discuss any of this data with the team, please contact partnerships@ausbiz.com.au

Kylie Merritt - Managing Director

Nadine Blayney - Head of Content

who's watching?

^_AGE

^_EMPLOYMENT

^{_{INCOME BRACKETS}}

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PRIMARY OCCUPATIONS OF OUR AUDIENCE

Professional Services/consulting

17.4%

Financial Services

14.8%

Healthcare

11.4%

Construction

8.1%

government

7.2%

Education

6.4%

where do they live?

39% of the audience lives in NSW (3% live in the ACT).

10% of people watching ausbiz join from WA

31% of our viewers are Victorians

12% of the audience reside in the sunshine state.

There are expat viewers around the world and of course in NZ.

77%

of viewers are completely self directed, making their own trades and investments.

Just 2.5% leave investing decisions completely up to their adviser, while 21% use an adviser for some of their trades. The majority (67%) say they havea mix of investments and are prepared to take calculated risks, and they invest in private markets.

28%

say building a wealth transfer strategy is their primary goal for the next 12-24 months.

24% name rebalancing their portfolio to a lower risk, income focused strategy as the main goal.

While 19.5% are looking to increase their returns while understanding the potential risks involved.

263 resp.

48%

have a self managed super fund.

24% are considering a SMSF or products which enable them to have more direct influence or control over their super.

94%

trust ausbiz to provide access to quality investing experts in a way that's credible, informative and transparent.

What's more, 81% say ausbiz content is either somewhat important or very important to them when it comes to informing investment strategy and decision making.

Aerial view of a city street with traffic at dusk

Photo by Maney Imagination on Unsplash

HOW THEY INVEST

^{95% of ausbiz users invest directly into Australian shares, with 59% adding ETFs to the asset classes they hold. A further 20% are considering adding ETFs to their portfolios.}

asset classes

Outside of Aussie equities and ETFs, these are the other asset classes our audience holds.

considering

And these are the asset classes they currently don't hold, but are considering.

"How often do you consume some form of ausbiz content?"

"Do you trust ausbiz to provide you with access to quality investing experts in a way that's credible, informative and transparent?

93.8% SAY YES

City skyline reflected in calm water at dusk

thank you

If you require further information or raw data from the ausbiz audience survey, please let us know.